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Automating HubSpot + Spiky.ai Stack Workflows with Make.com

These tools sit in different operational verticals. Instead of a feature matrix, this page maps a production-grade integration path: trigger → Make.com transform → downstream action, with explicit auth at each API node.

Connection endpointshubspot · triggermake · middlewarespiky · action
  1. 1

    The Trigger Event

    HubSpot

    When HubSpot emits ‘Deal Stage Changed’ via its Webhook Listener, Make.com opens the scenario run. Native trigger catalog for this node:

    • Deal Stage Changed
    • Contact Created
    • Form Submission
    hubspot → make.com payloadwebhook / json
    {
  "source": "hubspot",
  "event": "Deal Stage Changed",
  "listener": "webhook",
  "category": "Sales",
  "auth": "OAuth 2.0"
}

    Alternate entry points: Contact Created · Form Submission

  2. 2

    The Middleware Transformation

    Make.com

    Make.com captures the raw webhook payload, applies router filters on data state (status, adjudication flags, or CRM field presence), then maps JSON objects into the destination schema using native module mappers—no custom ETL service required.

    make.com transform mapwebhook / json
    {
  "middleware": "make.com",
  "filter": { "status": "actionable" },
  "map": {
    "from": "hubspot.Deal Stage Changed",
    "to": "spiky.Create Coaching Task"
  },
  "nodes": ["hubspot", "make", "spiky"]
}
  3. 3

    The Downstream Action

    Spiky.ai

    Spiky.ai instantly fires ‘Create Coaching Task’ so the receiving system reflects the upstream event without manual handoff.

    • Create Coaching Task
    • Sync Meeting Insights
    • Notify Manager

    Optional follow-on actions: Sync Meeting Insights · Notify Manager

View Make.comHubSpot reviewSpiky.ai review